Exhibit at ICBF 2024
It’s official…
…this year’s edition of the International Cargo Bike Festival (ICBF) – the original annual cargo bike event – will take place at new venue Jaarbeurs Utrecht on 25-26th October 2024.
This year, we’re shaking things up a bit. The ICBF is back to being a standalone event, and we’ve listened to exhibitor feedback to create an event that will help put your organisation into the spotlight.
To find out how, read on…
What to expect at ICBF 2024
- Relaxed, informal and vibrant atmosphere
- Central, ultra-accessible venue in one of the world’s most cycling-friendly cities
- 40-60 exhibitors expected
- 3-5k visitors expected – with free entrance
- Large covered outdoor test track adjacent to the expo
- Focus on B2B and B2C
- Fascinating speakers and panels on stage
- Network with like-minded industry colleagues
- Engage with a well-informed, pre-qualified audience of visitors
- Social media and website promotion for all exhibitors
- New sponsorship possibilities
- Support from Dutch Cycling Week
- Get to know Utrecht with activities planned across the city on the Sunday
What’s new?
The most obvious change in 2024 is the new venue. Widely recognised as one of the most bicycle-friendly cities in the world, Utrecht boasts world-class cycling infrastructure.
Little wonder then that the city is teeming with cargo bike initiatives; for Utrecht’s residents, businesses and organisations, using cargo bikes just makes sense.
ICBF venue Jaarbeurs, the city’s premier event venue, is located right next to Utrecht Centraal – the busiest and most accessible railway station in the Netherlands – under which you’ll find the largest multi-storey bicycle parking facility in the world.
ICBF 2024 Venue:
Beatrixgebouw
Jaarbeursplein 6
3521AL Utrecht
The Netherlands
Changes in 2024
First, based on exhibitor feedback, we’ve shortened the event to two high-energy days – Friday and Saturday. Shorter, sharper, more effective, and no more slow Sundays.
Second, in contrast to previous years, visitor entrance will be free, removing a barrier to entry for the cargo bike curious. Why? To drive up visitor numbers, bringing in more people to come and test ride your bikes, and try out your products.
And third, we’re a standalone event, but are supported by Dutch Cycling Week, an Utrecht-based organisation with several cycling events under its umbrella.
Exhibit
As far as the cargo bike industry goes, exhibiting at ICBF 2024 is the ultimate way to put your organisation on the map.
With options from floor space alone all the way up to stands, we’ve got all-inclusive, cost-effective packages for all budgets.
What’s included?
- Floor space
- Electrical connection
- Test-track access
- Cleaning
- WiFi
- Social media post on @cargobikefest channels
- Exhibitor profile on ICBF website
- Expo-Coordinator, Security and First-Aiders present
Pricing
Exhibiting at the ICBF is a cost-effective (and fun!) way of make every cent of your marketing budget count – and with early bird pricing available until 4th May, you can now save 20% on floorspace.
You’ll find pricing, as well as all other information you’ll need in our ICBF 2024 Exhibitor Pack.
