Fulpra appoints Jehudi van de Brug to Commercial Director role

Fulpra, the innovative Dutch scale-up in last mile mobility, has welcomed Jehudi van de Brug as its new Commercial Director. Van de Brug is stepping down from his position at DOCKR and brings his experience and commercial vision to Fulpra to help accelerate the company’s international growth.
Fulpra, manufacturer of powerful electric cargo bikes with the load capacity of a delivery van, has grown in recent years to become a leader in professional urban logistics. With customers in nine countries and an annual growth rate of almost 90%, the company is ready for its next phase of international expansion. In his new role, Van de Brug will be responsible for building a scalable international sales organisation and expanding strategic key accounts and partnerships worldwide.
“I’m very excited to join Fulpra,” said Jehudi van de Brug. “It’s a unique opportunity to position a groundbreaking mobility solution from the Netherlands on the global stage. Fulpra is ready to scale, and I look forward to contributing significantly with the team.”
“With Jehudi, we bring on board a proven sales leader who knows what it takes to scale internationally,” said Michel van Eijnatten, Co-founder & Director of Growth at Fulpra. “His experience and energy perfectly align with our ambition to set the standard in sustainable urban logistics.”
With Van de Brug’s appointment, Fulpra adds a seasoned commercial leader with a proven track record in building successful B2B sales organizations. His international experience and passion for sustainable innovation perfectly align with Fulpra’s mission: to transform urban logistics with clean and efficient mobility solutions.
Fulpra will – as ever – be present at ICBF 2025. Join us in Utrecht on 13-14th October to meet the makers and take Fulpra’s range for a spin on the test track: